Does Kylie Jenner Still Love Snapchat?
The world of influencer marketing backfired on Snapchat this week when Kylie Jenner tweeted that she doesn’t open the app
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Author: David Dowling
Procter & Gamble Takes Olympic Gold With ‘Love Over Bias’
The core principal that drives Greenwich Melts is marketing to melt the heart. It sounds obvious, but the idea is
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Five Stories Told Through Data Visualization
While data has taken the guesswork out of marketing, telling visually compelling stories is still an art. The rise of
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Why Marketing Needs Credible Journalism to Survive
The relationship between marketing and journalism in the United States dates back to 1704. According to Ad Age, the first
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McDonald’s Customer Experience Drives Shareholder Value
McDonald’s customer experience has made the storied brand relevant again driving an increase in shareholder value. The message from CEO
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Cassell’s Hamburgers Melts the Heart of David Chang
There’s an old saying that the way to a man’s heart is through his stomach. This is certainly true when
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Hype Becomes Reality for McGregor and Mayweather
Conor McGregor and Floyd Mayweather have turned the hype around their superfight into reality. The two sides reached an agreement
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Spider-Man Spins Sticky Web for Marketers
Marketing around the new Spider-Man movie has reached a fever pitch. Since the announcement of the film in April, brands
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Greenwich International Film Festival Receives GIFFT
The third annual Greenwich International Film Festival (GIFF) generated quite a buzz this weekend. While this year’s entries were certainly noteworthy,
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Derek Jeter Epitomizes Branding Excellence
Derek Jeter will be remembered as one of Major League Baseball’s greatest players of all time. He will be enshrined in
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