David Dowling

Kylie Jenner arrives at the Marie Claire Fresh Faces Party at the Sunset Tower Hotel on April 11, 2016 in West Hollywood, California. (Photo by David Livingston/Getty Images)

Social Media What's Trending

Does Kylie Jenner Still Love Snapchat?

February 24, 2018February 24, 2018 David Dowling Evan Spiegel, Kylie Jenner, Snap Inc., Snapchat, Twitter

The world of influencer marketing backfired on Snapchat this week when Kylie Jenner tweeted that she doesn’t open the app

Procter & Gamble Takes Olympic Gold With Love Over Bias

P&G’s latest iteration of its “Thank You, Mom” campaign, “Love Over Bias,” celebrates moms everywhere who advocate for their kids in the face of bias. (Business Wire)

Advertising Branding Marketing

Procter & Gamble Takes Olympic Gold With ‘Love Over Bias’

January 10, 2018January 12, 2018 David Dowling Olympics, P&G, Procter & Gamble, Weiden+Kennedy

The core principal that drives Greenwich Melts is marketing to melt the heart. It sounds obvious, but the idea is

Five Stories Told Through Data Visualization

Most Popular Pizza Chains Map Visualization (FlowingData).

Marketing

Five Stories Told Through Data Visualization

December 16, 2017December 17, 2017 David Dowling data, data visualization, storytelling

While data has taken the guesswork out of marketing, telling visually compelling stories is still an art. The rise of

Why Marketing Needs Credible Journalism to Survive

Michael Bloomberg and Jack Dorsey took part in a Q&A as part of Bloomberg’s NewFronts presentation. (Photo credit: Jamie Watts/Bloomberg Media)

Advertising Marketing What's Trending

Why Marketing Needs Credible Journalism to Survive

October 1, 2017October 2, 2017 David Dowling Ad Age, Bloomberg, Christi Eubanks, CNBC, Facebook, Gartner for Markers, Jim Cramer, journalism, Mark Zuckerberg, Twitter

The relationship between marketing and journalism in the United States dates back to 1704. According to Ad Age, the first

McDonald's on 58th Street and 3rd Ave in Manhattan. (Greenwich Melts)

Branding Greenwich Marketing

McDonald’s Customer Experience Drives Shareholder Value

September 4, 2017September 4, 2017 David Dowling customer experience, McDonald's

McDonald’s customer experience has made the storied brand relevant again driving an increase in shareholder value. The message from CEO

Cassell's Hamburgers Melts the Heart of David Chang

David Chang at the 25th anniversary of Alain Ducasse's "Le Louis XV." (VALERY HACHE/AFP/Getty Images)

Marketing

Cassell’s Hamburgers Melts the Heart of David Chang

July 7, 2017September 16, 2017 David Dowling Cassell's Hamburgers, Christian Page, David Chang, food, public relations

There’s an old saying that the way to a man’s heart is through his stomach. This is certainly true when

Hype Becomes Reality for McGregor and Mayweather

Mayweather vs. McGregor Superfight, "It's official!" (Instagram/Mayweather)

Marketing

Hype Becomes Reality for McGregor and Mayweather

June 15, 2017June 15, 2017 David Dowling Boxing, Conor McGregor, Floyd Mayweather, Promotion, Superfight, UFC

Conor McGregor and Floyd Mayweather have turned the hype around their superfight into reality. The two sides reached an agreement

Spider-Man Spins Sticky Web for Marketers

Spider-Man Leaps from Dell Inspiron 15 7000 gaming laptop. (Spider-Man News)

Advertising Marketing What's Trending

Spider-Man Spins Sticky Web for Marketers

June 14, 2017June 16, 2017 David Dowling cinemagraph, Dell, Disney, Hasbro, Marvel Studios, Pizza Hut

Marketing around the new Spider-Man movie has reached a fever pitch. Since the announcement of the film in April, brands

GIFFT Wines sponsors the Greenwich International Film Festival. (Facebook)

Advertising Branding Greenwich

Greenwich International Film Festival Receives GIFFT

June 5, 2017 David Dowling film, GIFFT Wines, Greenwich, Kathir Lee Gifford

The third annual Greenwich International Film Festival (GIFF) generated quite a buzz this weekend. While this year’s entries were certainly noteworthy,