Weiden+Kennedy Archives | Greenwich Melts

Procter & Gamble Takes Olympic Gold With Love Over Bias

P&G’s latest iteration of its “Thank You, Mom” campaign, “Love Over Bias,” celebrates moms everywhere who advocate for their kids in the face of bias. (Business Wire)

Procter & Gamble Takes Olympic Gold With ‘Love Over Bias’

January 10, 2018January 12, 2018 David Dowling Olympics, P&G, Procter & Gamble, Weiden+Kennedy

The core principal that drives Greenwich Melts is marketing to melt the heart. It sounds obvious, but the idea is