Weiden+Kennedy Archives - Greenwich Melts

Procter & Gamble Takes Olympic Gold With Love Over Bias

P&G’s latest iteration of its “Thank You, Mom” campaign, “Love Over Bias,” celebrates moms everywhere who advocate for their kids in the face of bias. (Business Wire)

Marketing

Procter & Gamble Takes Olympic Gold With ‘Love Over Bias’

January 10, 2018January 12, 2018 David Dowling Olympics, P&G, Procter & Gamble, Weiden+Kennedy

The core principal that drives Greenwich Melts is marketing to melt the heart. It sounds obvious, but the idea is

Greenwich Melts

Weiden+Kennedy

Procter & Gamble Takes Olympic Gold With ‘Love Over Bias’

Macy’s Parade Metaverse Experience and Varjo Teams up With Unity and Unreal

Highlights From Meta Connect, Spatial Collaborates With Landz and Zepeto Expands

Google Discontinues Google Glass, Meta Announces Further Cuts and Bitcoin Rallies

XR Association Adds New Members and Ripple in The Fed

FTX Founder Sam Bankman-Fried Arrested on Fraud Charges

Fifth Annual Snap Lens Fest and New Launches From Ready Player Me and Blippar

Snap and FRAME Announce AI Powered Platform Updates