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Kylie Jenner arrives at the Marie Claire Fresh Faces Party at the Sunset Tower Hotel on April 11, 2016 in West Hollywood, California. (Photo by David Livingston/Getty Images)

Social Media What's Trending

Does Kylie Jenner Still Love Snapchat?

February 24, 2018February 24, 2018 David Dowling Evan Spiegel, Kylie Jenner, Snap Inc., Snapchat, Twitter

The world of influencer marketing backfired on Snapchat this week when Kylie Jenner tweeted that she doesn’t open the app

Why Marketing Needs Credible Journalism to Survive

Michael Bloomberg and Jack Dorsey took part in a Q&A as part of Bloomberg’s NewFronts presentation. (Photo credit: Jamie Watts/Bloomberg Media)

Advertising Marketing What's Trending

Why Marketing Needs Credible Journalism to Survive

October 1, 2017October 2, 2017 David Dowling Ad Age, Bloomberg, Christi Eubanks, CNBC, Facebook, Gartner for Markers, Jim Cramer, journalism, Mark Zuckerberg, Twitter

The relationship between marketing and journalism in the United States dates back to 1704. According to Ad Age, the first

Television Viewers Use Social Media to Oust Bill O'Reilly

Bill O'Reilly, host of The O'Reilly Factor (ABC News)

Advertising Social Media What's Trending

Television Viewers Use Social Media to Influence Networks

May 25, 2017May 26, 2017 Jackie Dowling Bill O'Reilly, Boycott, Sean Hannity, Social Media, Stephen Colbert, Timeless, Twitter

In 2017, watching television is a participatory event. Whether watching their favorite drama, news broadcast, late night show or live

Emerging Marketing Trends: Google's mobile search drives ad sales higher. (Google)

Advertising Branding Marketing Social Media What's Trending

Three Emerging Marketing Trends to Consider

April 28, 2017 David Dowling Google, Moat, Oracle, Twitter, Wendy's

Three emerging marketing trends appeared in the news this week. Twitter highlighted brand engagement, Oracle displayed an appetite for ad tech, and Google showed mobile