McDonald's Archives - Greenwich Melts

McRTFKT Store

McRTFKT store blends McDonald's, NIke and RTFKT to raise brand awareness about the Metaverse. (McRTFKT)

Marketing Metaverse

Will Brands Be Safe in the Metaverse?

September 7, 2022September 10, 2022 David Dowling McDonald's, McRTFKT, Nike, RTFKT

The recent McRTFKT virtual store combining elements of McDonald’s and Nike has raised the question, will brands be safe in the Metaverse?

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McDonald's Customer Experience

McDonald's on 58th Street and 3rd Ave in Manhattan. (Greenwich Melts)

Local Marketing

McDonald’s Customer Experience Drives Shareholder Value

September 4, 2017September 4, 2017 David Dowling customer experience, McDonald's

McDonald’s customer experience has made the storied brand relevant again driving an increase in shareholder value. The message from CEO

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