Dunkin’ Donuts Melts the Heart of a 5-Year-Old Hockey Fan
Through the spray of ice during the Rangers and Senators NHL playoff game, Dunkin’ Donuts melts the heart of a 5-year-old
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Media
Three Emerging Marketing Trends to Consider
Three emerging marketing trends appeared in the news this week. Twitter highlighted brand engagement, Oracle displayed an appetite for ad tech, and Google showed mobile
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Top Five Logos That Melt the Heart
Every successful brand needs a logo, a visual representation that is immediately identifiable to the brand. A captivating logo doesn’t
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United Airlines Customer Experience Nightmare
United Airlines customer experience made headlines less than a month ago when it barred two teenage girls from boarding one of
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Why Pepsi’s Kendall Jenner Ad Failed and Coca-Cola’s ‘Hilltop’ Ad Succeeded
The biggest advertising story this week is the epic failure of the Pepsi Kendall Jenner ad, “Jump In.” If you
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What’s Trending: Random Acts of Kindness
These Selfless Acts Will Restore Your Faith in Humanity Random acts of kindness are not considered “hard news.” They’re left
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Conor McGregor and Floyd Mayweather Promote Superfight
Conor McGregor, “The Notorious” reigning UFC Ligthweight Champion, may have found his pot of gold at the end of the rainbow
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What’s Trending: National Puppy Day
If you’ve visited any of your social media accounts today, chances are you’ve seen the hashtag #NationalPuppyDay. National Puppy Day
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Five Best Instagram Advertising Taglines
Is it just me or is there a preponderance of alcohol advertisements everywhere you look these days? The rise of
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Greenwich, CT Embarks on New Branding Campaign
When you hear the words “Greenwich, Connecticut” what comes to mind? Old Money? Sleepy Suburbia? A proposed new marketing and
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