Hype Becomes Reality for McGregor and Mayweather
Conor McGregor and Floyd Mayweather have turned the hype around their superfight into reality. The two sides reached an agreement
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Author: David Dowling
Spider-Man Spins Sticky Web for Marketers
Marketing around the new Spider-Man movie has reached a fever pitch. Since the announcement of the film in April, brands
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Greenwich International Film Festival Receives GIFFT
The third annual Greenwich International Film Festival (GIFF) generated quite a buzz this weekend. While this year’s entries were certainly noteworthy,
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Derek Jeter Epitomizes Branding Excellence
Derek Jeter will be remembered as one of Major League Baseball’s greatest players of all time. He will be enshrined in
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Dunkin’ Donuts Melts the Heart of a 5-Year-Old Hockey Fan
Through the spray of ice during the Rangers and Senators NHL playoff game, Dunkin’ Donuts melts the heart of a 5-year-old
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Three Emerging Marketing Trends to Consider
Three emerging marketing trends appeared in the news this week. Twitter highlighted brand engagement, Oracle displayed an appetite for ad tech, and Google showed mobile
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United Airlines Customer Experience Nightmare
United Airlines customer experience made headlines less than a month ago when it barred two teenage girls from boarding one of
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Conor McGregor and Floyd Mayweather Promote Superfight
Conor McGregor, “The Notorious” reigning UFC Ligthweight Champion, may have found his pot of gold at the end of the rainbow
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Five Best Instagram Advertising Taglines
Is it just me or is there a preponderance of alcohol advertisements everywhere you look these days? The rise of
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Surfs up for lululemon athletica Swimwear
lululemon athletica has always taken a holistic approach to marketing with its associates serving as its models and free yoga classes offered in its stores.
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