Greenwich Melts Covers Marketing in Web3 and the Metaverse

Snap and Amazon Fashion partner to create a seamless AR Shopping Experience. (Snap Inc.)

Snap Partners With Amazon and Ozzy Osbourne Plays the Metaverse

November 3, 2022November 3, 2022 Jon Jaehnig Altspace, Amazon, Kenan Thompson, Ozzy Osbourne, Snap

Our weekly eye on the charts, a look at big movements from the Polygon network, a new initiative from the XR Association, Ozzy Osbourne and Kenan Thompson appear in virtual worlds, Snap partners with Amazon, and a new opensource project steps up to fill the hole in our hearts and headsets left by the sunsetting of Firefox Reality a few years back.

Walmart enters the Metaverse with Walmart Land on Roblox. (Walmart)

Crypto Marketing Metaverse VR

Walmart Enters the Metaverse and NVIDIA Seeks to Populate It

October 2, 2022October 3, 2022 Jon Jaehnig crypto, cryptocurrencies, Decentraland, Lenovo, NVIDIA, Walmart

This week Walmart enters the Metaverse, BONELAB is available on Quest, Lenovo releases its new VR headset and NVIDIA launches an AI initiative to populate virtual worlds.

Pew Research Center assembled experts to discuss "What Will the Metaverse Look Like in 2040?" (Gremlin via Getty Images)

Metaverse

Five Takeaways From ‘What Will the Metaverse Look Like in 2040?’

September 18, 2022September 19, 2022 David Dowling AR, metaverse, Pew Research Center, VR, Web3

On September 15, 2022, Pew Research Center posted a discussion on Twitter Spaces about “What Will the Metaverse Look Like in 2040?” The panel included Isaac Mei and Lee Raine of Pew Research Center, Janna Anderson of Elon University’s Imagining the Internet Center, Avi Bar-Zeev of XR Guild, Kelly Bates, esq., of Interaction Institute for Social Change, Louis Rosenberg of Unanimous A.I., André Brock of Georgia Tech, Toby Shulruff of the National Network to End Domestic Violence, and Fred Kaufmann of Twelve Gates Foundation.

McRTFKT store blends McDonald's, NIke and RTFKT to raise brand awareness about the Metaverse. (McRTFKT)

Marketing Metaverse

Will Brands Be Safe in the Metaverse?

September 7, 2022September 10, 2022 David Dowling McDonald's, McRTFKT, Nike, RTFKT

The recent McRTFKT virtual store combining elements of McDonald’s and Nike has raised the question, will brands be safe in the Metaverse?

The first MTV Video Music Award for Best Metaverse Performance was awarded at the VMAs featuring a virtual performance by Eminem and Snoop Dogg. (Eminem / Twitter)

Metaverse NFT

First MTV Video Music Award for Best Metaverse Performance

September 4, 2022September 10, 2022 Jon Jaehnig

The first MTV Video Music Award for Best Metaverse Performance was awarded, the crypto bear market continues, movements at Snap, Meta and PwC, and social gaming giant Fornite could potentially be coming to VR.