Greenwich Melts Covers Marketing in Web3 and the Metaverse

Macy’s launches parade metaverse experience with five NFT projects. (Business Wire)

AR Crypto Marketing Metaverse NFT VR Web3

Macy’s Parade Metaverse Experience and Varjo Teams up With Unity and Unreal

November 25, 2022November 25, 2022 Jon Jaehnig Hot Wheels, Macy's, Varjo

Our eye on crypto prices, a look at how institutional investors and crypto natives approach market instability, an innovative company working on “life subtitled,” major software integrations for XR headset maker Varjo, and XR experiences from Hot Wheels, Activision Blizzard and Disney and Macy’s Parade Metaverse experience round out this Thanksgiving week in Web3.

Mark Zuckerberg announces Meta layoffs in leaked video. (CNBC)

Crypto Metaverse

Meta Lays Off More Than 11,000 and FTX Shakeup Tanks Crypto

November 10, 2022November 10, 2022 Jon Jaehnig Binance, FTX, Meta, Tom Ffiske

A crypto company shakeup tanks the market and stirs up the Fed. Meta lays off more than 11,000 people. And industry expert Tom Ffiske quantifies the water level rising over virtual land. Good news? Yeah, we’ve got that, too.

Snap and Amazon Fashion partner to create a seamless AR Shopping Experience. (Snap Inc.)

AR Crypto Metaverse

Snap Partners With Amazon and Ozzy Osbourne Plays the Metaverse

November 3, 2022November 3, 2022 Jon Jaehnig Altspace, Amazon, Kenan Thompson, Ozzy Osbourne, Snap

Our weekly eye on the charts, a look at big movements from the Polygon network, a new initiative from the XR Association, Ozzy Osbourne and Kenan Thompson appear in virtual worlds, Snap partners with Amazon, and a new opensource project steps up to fill the hole in our hearts and headsets left by the sunsetting of Firefox Reality a few years back.

Walmart enters the Metaverse with Walmart Land on Roblox. (Walmart)

Crypto Marketing Metaverse VR

Walmart Enters the Metaverse and NVIDIA Seeks to Populate It

October 2, 2022October 3, 2022 Jon Jaehnig crypto, cryptocurrencies, Decentraland, Lenovo, NVIDIA, Walmart

This week Walmart enters the Metaverse, BONELAB is available on Quest, Lenovo releases its new VR headset and NVIDIA launches an AI initiative to populate virtual worlds.

Pew Research Center assembled experts to discuss "What Will the Metaverse Look Like in 2040?" (Gremlin via Getty Images)

Metaverse

Five Takeaways From ‘What Will the Metaverse Look Like in 2040?’

September 18, 2022September 19, 2022 David Dowling AR, metaverse, Pew Research Center, VR, Web3

On September 15, 2022, Pew Research Center posted a discussion on Twitter Spaces about “What Will the Metaverse Look Like in 2040?” The panel included Isaac Mei and Lee Raine of Pew Research Center, Janna Anderson of Elon University’s Imagining the Internet Center, Avi Bar-Zeev of XR Guild, Kelly Bates, esq., of Interaction Institute for Social Change, Louis Rosenberg of Unanimous A.I., André Brock of Georgia Tech, Toby Shulruff of the National Network to End Domestic Violence, and Fred Kaufmann of Twelve Gates Foundation.

McRTFKT store blends McDonald's, NIke and RTFKT to raise brand awareness about the Metaverse. (McRTFKT)

Marketing Metaverse

Will Brands Be Safe in the Metaverse?

September 7, 2022September 10, 2022 David Dowling McDonald's, McRTFKT, Nike, RTFKT

The recent McRTFKT virtual store combining elements of McDonald’s and Nike has raised the question, will brands be safe in the Metaverse?

The first MTV Video Music Award for Best Metaverse Performance was awarded at the VMAs featuring a virtual performance by Eminem and Snoop Dogg. (Eminem / Twitter)

Metaverse NFT

First MTV Video Music Award for Best Metaverse Performance

September 4, 2022September 10, 2022 Jon Jaehnig

The first MTV Video Music Award for Best Metaverse Performance was awarded, the crypto bear market continues, movements at Snap, Meta and PwC, and social gaming giant Fornite could potentially be coming to VR.