Three Emerging Marketing Trends to Consider
Three emerging marketing trends appeared in the news this week. Twitter highlighted brand engagement, Oracle displayed an appetite for ad tech, and Google showed mobile
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Marketing
Top Five Logos That Melt the Heart
Every successful brand needs a logo, a visual representation that is immediately identifiable to the brand. A captivating logo doesn’t
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United Airlines Customer Experience Nightmare
United Airlines customer experience made headlines less than a month ago when it barred two teenage girls from boarding one of
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Why Pepsi’s Kendall Jenner Ad Failed and Coca-Cola’s ‘Hilltop’ Ad Succeeded
The biggest advertising story this week is the epic failure of the Pepsi Kendall Jenner ad, “Jump In.” If you
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Conor McGregor and Floyd Mayweather Promote Superfight
Conor McGregor, “The Notorious” reigning UFC Ligthweight Champion, may have found his pot of gold at the end of the rainbow
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Five Best Instagram Advertising Taglines
Is it just me or is there a preponderance of alcohol advertisements everywhere you look these days? The rise of
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Greenwich, CT Embarks on New Branding Campaign
When you hear the words “Greenwich, Connecticut” what comes to mind? Old Money? Sleepy Suburbia? A proposed new marketing and
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Surfs up for lululemon athletica Swimwear
lululemon athletica has always taken a holistic approach to marketing with its associates serving as its models and free yoga classes offered in its stores.
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Snap Inc. Will Force Advertisers to Be Creative
The Snap Inc. IPO brought with it all of the pageantry the New York Stock Exchange could muster. The logo was festooned
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The Force Awakens Marketers’ Nostalgia
As a football fan, I was delighted when the long awaited Star Wars: The Force Awakens trailer debuted during halftime of the game
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