Greenwich Melts: Sales consulting firm

Kylie Jenner arrives at the Marie Claire Fresh Faces Party at the Sunset Tower Hotel on April 11, 2016 in West Hollywood, California. (Photo by David Livingston/Getty Images)

Marketing Media

Does Kylie Jenner Still Love Snapchat?

February 24, 2018January 2, 2024 David Dowling Evan Spiegel, Kylie Jenner, Snap Inc., Snapchat, Twitter

The world of influencer marketing backfired on Snapchat this week when Kylie Jenner tweeted that she doesn’t open the app

Procter & Gamble Takes Olympic Gold With Love Over Bias

P&G’s latest iteration of its “Thank You, Mom” campaign, “Love Over Bias,” celebrates moms everywhere who advocate for their kids in the face of bias. (Business Wire)

Marketing Media

Procter & Gamble Takes Olympic Gold With ‘Love Over Bias’

January 10, 2018January 2, 2024 David Dowling Olympics, P&G, Procter & Gamble, Weiden+Kennedy

The core principal that drives Greenwich Melts is marketing to melt the heart. It sounds obvious, but the idea is

Nobody wants a KellyBaked Ham. (The Honey Baked Ham Company)

Marketing Media

HoneyBaked Ham Captures Holiday Season

December 27, 2017January 2, 2024 Jackie Dowling commercial, HoneyBaked Ham, humor, TV

An advertiser’s goal is to create ads that resonate with the audience in a positive way. According to responses from

Five Stories Told Through Data Visualization

Most Popular Pizza Chains Map Visualization (FlowingData).

Marketing Media

Five Stories Told Through Data Visualization

December 16, 2017January 2, 2024 David Dowling data, data visualization, storytelling

While data has taken the guesswork out of marketing, telling visually compelling stories is still an art. The rise of

FCC Plans Repeal of Net Neutrality Regulations (TechCrunch)

Marketing Media

Will Internet Service Providers Control What You See After Net Neutrality?

November 22, 2017January 2, 2024 Jackie Dowling AT&T, Comcast, FCC, Net Neutrality, Verizon

On Tuesday, November 21, Federal Communications Commission (FCC) Chairman Ajit Pai announced that the FCC will be moving forward with

Why Marketing Needs Credible Journalism to Survive

Michael Bloomberg and Jack Dorsey took part in a Q&A as part of Bloomberg’s NewFronts presentation. (Photo credit: Jamie Watts/Bloomberg Media)

Marketing Media

Why Marketing Needs Credible Journalism to Survive

October 1, 2017January 2, 2024 David Dowling Ad Age, Bloomberg, Christi Eubanks, CNBC, Facebook, Gartner for Markers, Jim Cramer, journalism, Mark Zuckerberg, Twitter

The relationship between marketing and journalism in the United States dates back to 1704. According to Ad Age, the first

Burgers at the Greenwich Wine + Food Festival 2015 (serendipitysocial.com)

Local Marketing Media

Greenwich Wine + Food Festival to Be Held September 22 – 23

September 16, 2017January 2, 2024 Jackie Dowling food, Mario Batali, Scott Conant, wine

The seventh annual Greenwich Wine + Food Festival will be held in Roger Sherman Baldwin Park in downtown Greenwich, CT

McDonald's on 58th Street and 3rd Ave in Manhattan. (Greenwich Melts)

Local Marketing Media

McDonald’s Customer Experience Drives Shareholder Value

September 4, 2017January 2, 2024 David Dowling customer experience, McDonald's

McDonald’s customer experience has made the storied brand relevant again driving an increase in shareholder value. The message from CEO

Connecticut's craft beer at SMALL STATE GREAT BEER

SMALL STATE GREAT BEER festival to be held in Hartford, CT on Sept. 16 (smallstategreatbeer.com)

Local Marketing Media

Can Connecticut’s Craft Beer Rescue the State’s Declining Economy?

August 15, 2017January 2, 2024 Jackie Dowling Connecticut, craft beer, economy

Connecticut, “America’s Country Club,” is a beautiful, rich state home to revolutionaries, hard-working laborers and business leaders who have developed