Marketing Archives | Greenwich Melts

Procter & Gamble Takes Olympic Gold With Love Over Bias

P&G’s latest iteration of its “Thank You, Mom” campaign, “Love Over Bias,” celebrates moms everywhere who advocate for their kids in the face of bias. (Business Wire)

Advertising Branding Marketing

Procter & Gamble Takes Olympic Gold With ‘Love Over Bias’

January 10, 2018January 12, 2018 David Dowling Olympics, P&G, Procter & Gamble, Weiden+Kennedy

The core principal that drives Greenwich Melts is marketing to melt the heart. It sounds obvious, but the idea is

Five Stories Told Through Data Visualization

Most Popular Pizza Chains Map Visualization (FlowingData).

Marketing

Five Stories Told Through Data Visualization

December 16, 2017December 17, 2017 David Dowling data, data visualization, storytelling

While data has taken the guesswork out of marketing, telling visually compelling stories is still an art. The rise of

Why Marketing Needs Credible Journalism to Survive

Michael Bloomberg and Jack Dorsey took part in a Q&A as part of Bloomberg’s NewFronts presentation. (Photo credit: Jamie Watts/Bloomberg Media)

Advertising Marketing What's Trending

Why Marketing Needs Credible Journalism to Survive

October 1, 2017October 2, 2017 David Dowling Ad Age, Bloomberg, Christi Eubanks, CNBC, Facebook, Gartner for Markers, Jim Cramer, journalism, Mark Zuckerberg, Twitter

The relationship between marketing and journalism in the United States dates back to 1704. According to Ad Age, the first

Burgers at the Greenwich Wine + Food Festival 2015 (serendipitysocial.com)

Greenwich Marketing

Greenwich Wine + Food Festival to Be Held September 22 – 23

September 16, 2017September 16, 2017 Jackie Dowling Big Head Todd and the Monsters, food, Mario Batali, Scott Conant, wine

The seventh annual Greenwich Wine + Food Festival will be held in Roger Sherman Baldwin Park in downtown Greenwich, CT

McDonald's on 58th Street and 3rd Ave in Manhattan. (Greenwich Melts)

Branding Greenwich Marketing

McDonald’s Customer Experience Drives Shareholder Value

September 4, 2017September 4, 2017 David Dowling customer experience, McDonald's

McDonald’s customer experience has made the storied brand relevant again driving an increase in shareholder value. The message from CEO

Connecticut's craft beer at SMALL STATE GREAT BEER

SMALL STATE GREAT BEER festival to be held in Hartford, CT on Sept. 16 (smallstategreatbeer.com)

Greenwich Marketing

Can Connecticut’s Craft Beer Rescue the State’s Declining Economy?

August 15, 2017August 15, 2017 Jackie Dowling Connecticut, craft beer, economy

Connecticut, “America’s Country Club,” is a beautiful, rich state home to revolutionaries, hard-working laborers and business leaders who have developed

Cassell's Hamburgers Melts the Heart of David Chang

David Chang at the 25th anniversary of Alain Ducasse's "Le Louis XV." (VALERY HACHE/AFP/Getty Images)

Marketing

Cassell’s Hamburgers Melts the Heart of David Chang

July 7, 2017September 16, 2017 David Dowling Cassell's Hamburgers, Christian Page, David Chang, food, public relations

There’s an old saying that the way to a man’s heart is through his stomach. This is certainly true when

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