Fake pop-up store Palessi was a social media win for Payless (Adweek)

Marketing 

Top Five Marketing Stories of 2018

January 1, 2019January 1, 2019 Jackie Dowling Marketing, Top 5

New Year’s Day is a holiday filled with the hope and expectation that this year will be better than the

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The Charlie Brown float in the 90th Macy's Thanksgiving Day Parade (Yahoo!)

Marketing What's Trending 

An Early Thanksgiving Extends the Holiday Shopping Season

November 20, 2018November 20, 2018 Jackie Dowling Holiday, holiday shopping, retail, shopping, Thanksgiving

Thanksgiving is earlier than usual in 2018 and no one is happier about that than retailers. The holiday shopping season

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Harken Wines chardonnay, featuring an eye-catching label that stands out on the shelf. (Reverse Wine Snob)

Marketing Social Media 

Always Judge a Rosé by Its Label

July 31, 2018December 31, 2018 Jackie Dowling beer, wine

I went to a liquor store recently to pick up wine for dinner and came back with a bottle of

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P&G’s latest iteration of its “Thank You, Mom” campaign, “Love Over Bias,” celebrates moms everywhere who advocate for their kids in the face of bias. (Business Wire)

Advertising Branding Marketing 

Procter & Gamble Takes Olympic Gold With ‘Love Over Bias’

January 10, 2018January 12, 2018 David Dowling Olympics, P&G, Procter & Gamble, Weiden+Kennedy

The core principal that drives Greenwich Melts is marketing to melt the heart. It sounds obvious, but the idea is

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Most Popular Pizza Chains Map Visualization (FlowingData).

Marketing 

Five Stories Told Through Data Visualization

December 16, 2017December 17, 2017 David Dowling data, data visualization, storytelling

While data has taken the guesswork out of marketing, telling visually compelling stories is still an art. The rise of

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FCC Plans Repeal of Net Neutrality Regulations (TechCrunch)

Marketing What's Trending 

Will Internet Service Providers Control What You See After Net Neutrality?

November 22, 2017November 22, 2017 Jackie Dowling AT&T, Comcast, FCC, Net Neutrality, Verizon

On Tuesday, November 21, Federal Communications Commission (FCC) Chairman Ajit Pai announced that the FCC will be moving forward with

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Michael Bloomberg and Jack Dorsey took part in a Q&A as part of Bloomberg’s NewFronts presentation. (Photo credit: Jamie Watts/Bloomberg Media)

Advertising Marketing What's Trending 

Why Marketing Needs Credible Journalism to Survive

October 1, 2017October 2, 2017 David Dowling Ad Age, Bloomberg, Christi Eubanks, CNBC, Facebook, Gartner for Markers, Jim Cramer, journalism, Mark Zuckerberg, Twitter

The relationship between marketing and journalism in the United States dates back to 1704. According to Ad Age, the first

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Burgers at the Greenwich Wine + Food Festival 2015 (serendipitysocial.com)

Greenwich Marketing 

Greenwich Wine + Food Festival to Be Held September 22 – 23

September 16, 2017September 16, 2017 Jackie Dowling Big Head Todd and the Monsters, food, Mario Batali, Scott Conant, wine

The seventh annual Greenwich Wine + Food Festival will be held in Roger Sherman Baldwin Park in downtown Greenwich, CT

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McDonald's on 58th Street and 3rd Ave in Manhattan. (Greenwich Melts)

Branding Greenwich Marketing 

McDonald’s Customer Experience Drives Shareholder Value

September 4, 2017September 4, 2017 David Dowling customer experience, McDonald's

McDonald’s customer experience has made the storied brand relevant again driving an increase in shareholder value. The message from CEO

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SMALL STATE GREAT BEER festival to be held in Hartford, CT on Sept. 16 (smallstategreatbeer.com)

Greenwich Marketing 

Can Connecticut’s Craft Beer Rescue the State’s Declining Economy?

August 15, 2017August 15, 2017 Jackie Dowling Connecticut, craft beer, economy

Connecticut, “America’s Country Club,” is a beautiful, rich state home to revolutionaries, hard-working laborers and business leaders who have developed

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