Greenwich Melts Covers Marketing in Web3 and the Metaverse

Macy’s launches parade metaverse experience with five NFT projects. (Business Wire)

AR Crypto Marketing Metaverse NFT VR Web3

Macy’s Parade Metaverse Experience and Varjo Teams up With Unity and Unreal

November 25, 2022November 25, 2022 Jon Jaehnig Hot Wheels, Macy's, Varjo

Our eye on crypto prices, a look at how institutional investors and crypto natives approach market instability, an innovative company working on “life subtitled,” major software integrations for XR headset maker Varjo, and XR experiences from Hot Wheels, Activision Blizzard and Disney and Macy’s Parade Metaverse experience round out this Thanksgiving week in Web3.

Walmart enters the Metaverse with Walmart Land on Roblox. (Walmart)

Crypto Marketing Metaverse VR

Walmart Enters the Metaverse and NVIDIA Seeks to Populate It

October 2, 2022October 3, 2022 Jon Jaehnig crypto, cryptocurrencies, Decentraland, Lenovo, NVIDIA, Walmart

This week Walmart enters the Metaverse, BONELAB is available on Quest, Lenovo releases its new VR headset and NVIDIA launches an AI initiative to populate virtual worlds.

McRTFKT store blends McDonald's, NIke and RTFKT to raise brand awareness about the Metaverse. (McRTFKT)

Marketing Metaverse

Will Brands Be Safe in the Metaverse?

September 7, 2022September 10, 2022 David Dowling McDonald's, McRTFKT, Nike, RTFKT

The recent McRTFKT virtual store combining elements of McDonald’s and Nike has raised the question, will brands be safe in the Metaverse?

Gucci Garden Experience on Roblox. (Roblox Blog)

Marketing Metaverse

Marketing in the Metaverse Today

September 29, 2021September 10, 2022 David Dowling augmented reality, Marketing, metaverse, virtual reality

The race to space has captured the competitive spirits and wallets of Jeff Bezos, Richard Branson and Elon Musk. While

Actress Olivia Wilde (Photo by Frederick M. Brown/Getty Images)

Marketing

What to Know When Marketing CBD Beauty Products

May 30, 2019September 17, 2022 Jackie Dowling

CBD is the fastest growing trend in beauty and wellness. CBD, short for cannabidiol, is a chemical compound found in

Fake pop-up store Palessi was a social media win for Payless (Adweek)

Marketing

An Early Thanksgiving Extends the Holiday Shopping Season

November 20, 2018November 20, 2018 Jackie Dowling Holiday, holiday shopping, retail, shopping, Thanksgiving

Thanksgiving is earlier than usual in 2018 and no one is happier about that than retailers. The holiday shopping season

Harken Wines chardonnay, featuring an eye-catching label that stands out on the shelf. (Reverse Wine Snob)

Marketing

Always Judge a Rosé by Its Label

July 31, 2018December 31, 2018 Jackie Dowling beer, wine

I went to a liquor store recently to pick up wine for dinner and came back with a bottle of

Kylie Jenner arrives at the Marie Claire Fresh Faces Party at the Sunset Tower Hotel on April 11, 2016 in West Hollywood, California. (Photo by David Livingston/Getty Images)

Marketing

Does Kylie Jenner Still Love Snapchat?

February 24, 2018February 24, 2018 David Dowling Evan Spiegel, Kylie Jenner, Snap Inc., Snapchat, Twitter

The world of influencer marketing backfired on Snapchat this week when Kylie Jenner tweeted that she doesn’t open the app

Procter & Gamble Takes Olympic Gold With Love Over Bias

P&G’s latest iteration of its “Thank You, Mom” campaign, “Love Over Bias,” celebrates moms everywhere who advocate for their kids in the face of bias. (Business Wire)

Marketing