Greenwich Melts: Sales consulting firm

McRTFKT store blends McDonald's, NIke and RTFKT to raise brand awareness about the Metaverse. (McRTFKT)

Will Brands Be Safe in the Metaverse?

The recent McRTFKT virtual store combining elements of McDonald’s and Nike has raised the question, will brands be safe in the Metaverse?

McDonald's on 58th Street and 3rd Ave in Manhattan. (Greenwich Melts)

McDonald’s customer experience has made the storied brand relevant again driving an increase in shareholder value. The message from CEO