Jon Jaehnig, Author at Greenwich Melts

Poolside in the West Elm neighborhood on Roblox. (West Elm)

Meta Explores Cross-Platform Avatars and New Brands in Emerging Tech

October 10, 2022January 2, 2024 Jon Jaehnig ByteDance, Meta, West Elm

This week, our eye on crypto, the Fed cracking down on Ethereum projects, VIVE teasing a new product offering, Meta exploring cross-platform avatars (maybe, kind of), XR platforms announcing updates, and new brands in emerging tech.

Walmart enters the Metaverse with Walmart Land on Roblox. (Walmart)

Crypto Marketing Media Metaverse VR

Walmart Enters the Metaverse and NVIDIA Seeks to Populate It

October 2, 2022January 2, 2024 Jon Jaehnig crypto, cryptocurrencies, Decentraland, Lenovo, NVIDIA, Walmart

This week Walmart enters the Metaverse, BONELAB is available on Quest, Lenovo releases its new VR headset and NVIDIA launches an AI initiative to populate virtual worlds.

The new PICO 4 VR headset rivals the Quest 2 from Meta. (PICO)

Crypto Media VR Web3

PICO and Meta Rivalry Heats Up

September 25, 2022January 2, 2024 Jon Jaehnig Fed, Meta, PICO, VR, Zilliqa

In this week’s roundup, the PICO and Meta rivalry heats up, the Fed proposes a central bank digital currency, Zilliqa unveils its Web3 console and more.

Starbucks announced a Web3 experience launching later this year. (Starbucks)

Crypto Media Web3

New Web3 Projects From Starbucks, Chipotle and Walmart

September 19, 2022January 2, 2024 Jon Jaehnig Bitcoin, Chipotle, crypto, cryptocurrencies, Doodles, Ethereum, Pico Interactive, Starbucks, Walmart

The past week brought new Web3 projects from Starbucks, Chipotle and Walmart, teasers from Pico Interactive and Doodles, and the rise and fall of cryptocurrencies.

Disney Film Remembering Starring Brie Larson

Disney releases AR-enabled short film "Remembering" starring Brie Larson. (Disney+)

AR Crypto Media Web3

Disney Releases AR-Enabled Short Film ‘Remembering’ Starring Brie Larson

September 10, 2022January 2, 2024 Jon Jaehnig Brie Larson, Disney+, Magic Leap, Somnium, Varjo, Virbela

This week’s major crypto moves, Disney’s AR-enabled short film Remembering starring Brie Larson, updates from Varjo and Magic Leap, and XR events in Somnium Space and Virbela.

The first MTV Video Music Award for Best Metaverse Performance was awarded at the VMAs featuring a virtual performance by Eminem and Snoop Dogg. (Eminem / Twitter)

Media Metaverse NFT

First MTV Video Music Award for Best Metaverse Performance

September 4, 2022January 2, 2024 Jon Jaehnig

The first MTV Video Music Award for Best Metaverse Performance was awarded, the crypto bear market continues, movements at Snap, Meta and PwC, and social gaming giant Fornite could potentially be coming to VR.

Limited Edition Bored Ape inspired M&Ms sold out quickly. (Mars Incorporated)

Media NFT Web3

Bored Ape Themed M&Ms Sell Out Quickly and United Talent Agency Reps Cinema-Worthy NFTs

August 26, 2022January 2, 2024 Jon Jaehnig Bitcoin, Bored Ape, Ethereum, M&Ms, Ready Player Me, United Talent Agency

Limited edition Bored Ape themed M&Ms, developed in partnership with KINGSHIP and M&Ms, sold out quickly. United Talent Agency announced it is representing multiple celebrity NFT lines. And Bitcoin and Ethereum values remain unchanged.