Why Pepsi’s Kendall Jenner Ad Failed and Coca-Cola’s ‘Hilltop’ Ad Succeeded
The biggest advertising story this week is the epic failure of the Pepsi Kendall Jenner ad, “Jump In.” If you
Read more
Author: Jackie Dowling
What’s Trending: Random Acts of Kindness
These Selfless Acts Will Restore Your Faith in Humanity Random acts of kindness are not considered “hard news.” They’re left
Read more
What’s Trending: National Puppy Day
If you’ve visited any of your social media accounts today, chances are you’ve seen the hashtag #NationalPuppyDay. National Puppy Day
Read more
Greenwich, CT Embarks on New Branding Campaign
When you hear the words “Greenwich, Connecticut” what comes to mind? Old Money? Sleepy Suburbia? A proposed new marketing and
Read more
And the Oscar Goes to … the Advertisers
Last night’s 89th Academy Awards will be remembered more for what went wrong than what went right. Broadcast live on
Read more