Surfs up for lululemon athletica Swimwear
lululemon athletica has always taken a holistic approach to marketing with its associates serving as its models and free yoga classes offered in its stores.
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Media
Snap Inc. Will Force Advertisers to Be Creative
The Snap Inc. IPO brought with it all of the pageantry the New York Stock Exchange could muster. The logo was festooned
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The Force Awakens Marketers’ Nostalgia
As a football fan, I was delighted when the long awaited Star Wars: The Force Awakens trailer debuted during halftime of the game
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Snap, Crackle, Pop! Cereal Reminds Marketers to Think Outside the Box
You finish ironing your wrinkle-free shirt and head downstairs to the breakfast nook where sunlight filters in through the window and out
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And the Oscar Goes to … the Advertisers
Last night’s 89th Academy Awards will be remembered more for what went wrong than what went right. Broadcast live on
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For Marketers, ‘The Sea Was Angry That Day, My Friends’
As marketing technology continues to evolve and shake up the way marketers do things, the centerpiece of successful campaigns remains unchanged,
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