David Dowling, Author at Greenwich Melts

Left to right: Snap Inc. Co-founders Bobby Murphy and Evan Spiegel with NYSE Group President Tom Farley. (Photo: LA Times)

Snap Inc. Will Force Advertisers to Be Creative

The Snap Inc. IPO brought with it all of the pageantry the New York Stock Exchange could muster. The logo was festooned

Don Draper's pitch awakens marketers' nostalgia. (AMC's Mad Men.)

As a football fan, I was delighted when the long awaited Star Wars: The Force Awakens trailer debuted during halftime of the game

You finish ironing your wrinkle-free shirt and head downstairs to the breakfast nook where sunlight filters in through the window and out

"Seinfeld" TV series - "The Marine Biologist" - Feb. 10, 1994

As marketing technology continues to evolve and shake up the way marketers do things, the centerpiece of successful campaigns remains unchanged,