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Marketing Media 

Snap, Crackle, Pop! Cereal Reminds Marketers to Think Outside the Box

February 28, 2017January 2, 2024 David Dowling

You finish ironing your wrinkle-free shirt and head downstairs to the breakfast nook where sunlight filters in through the window and out

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Oscar Advertisers
Faye Dunaway and Warren Beatty speak onstage during the 89th Annual Academy Awards.
Marketing Media 

And the Oscar Goes to … the Advertisers

February 27, 2017January 2, 2024 Jackie Dowling Cadillac, Hyatt, Oscars, The New York Times

Last night’s 89th Academy Awards will be remembered more for what went wrong than what went right. Broadcast live on

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Marketers can learn from Seinfeld TV series.
"Seinfeld" TV series - "The Marine Biologist" - Feb. 10, 1994
Marketing Media 

For Marketers, ‘The Sea Was Angry That Day, My Friends’

February 23, 2017January 2, 2024 David Dowling Marketing

As marketing technology continues to evolve and shake up the way marketers do things, the centerpiece of successful campaigns remains unchanged,

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