NFT

Snap Lens Fest
Fifth annual Snap Lens Fest kicked off this week for its global AR community. (Snap)
AR Crypto Media NFT VR Web3 

Fifth Annual Snap Lens Fest and New Launches From Ready Player Me and Blippar

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Our eye on crypto charts, continued fallout from the FTX collapse, the U.K. exploring crypto regulation, and news briefs from Lynx, Ready Player Me, the XR Association, Snap Lens Fest, adidas, Blippar, Meta, and the Augmented World Expo.

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Macy’s launches parade metaverse experience
Macy’s launches parade metaverse experience with five NFT projects. (Business Wire)
AR Crypto Marketing Media Metaverse NFT VR Web3 

Macy’s Parade Metaverse Experience and Varjo Teams up With Unity and Unreal

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Our eye on crypto prices, a look at how institutional investors and crypto natives approach market instability, an innovative company working on “life subtitled,” major software integrations for XR headset maker Varjo, and XR experiences from Hot Wheels, Activision Blizzard and Disney and Macy’s Parade Metaverse experience round out this Thanksgiving week in Web3.

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Fallout from FTX Collapse
Tom Brady, Gisele Bündchen and Steph Curry sued following the FTX collapse. (Getty)
Crypto Media NFT VR 

Fallout From FTX Collapse and Nike Launches Home for Virtual Creations

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This week crypto markets continue to reckon with the fallout of the FTX collapse and the Fed steps in while also exploring a digital dollar. Nike launches a home for virtual creations and continues exploring blockchain and Sony may be as well. Also, a number of fashion companies are teaming up on virtual try-on, and Nreal Air offers support for major gaming consoles.

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Blippar WebAR SDK
Blippar celebrates one year since the launch of its WebAR SDK. (Blippar)
AR Crypto Media NFT Web3 

Blippar Celebrates One Year of WebAR and Apple Publishes Its View on NFTs

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In this week’s article: Crypto is in the green again, (unlike the stock market), ByteDance (owner of PICO) may be in hot water with the U.S. government (again), Apple’s app store guidelines aren’t friendly to NFTs, Blippar is celebrating a year of WebAR, an infographic explores wearables and privacy.

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The first MTV Video Music Award for Best Metaverse Performance was awarded at the VMAs featuring a virtual performance by Eminem and Snoop Dogg. (Eminem / Twitter)
Media Metaverse NFT 

First MTV Video Music Award for Best Metaverse Performance

The first MTV Video Music Award for Best Metaverse Performance was awarded, the crypto bear market continues, movements at Snap, Meta and PwC, and social gaming giant Fornite could potentially be coming to VR.

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Bored Ape Inspired M&Ms
Limited Edition Bored Ape inspired M&Ms sold out quickly. (Mars Incorporated)
Media NFT Web3 

Bored Ape Themed M&Ms Sell Out Quickly and United Talent Agency Reps Cinema-Worthy NFTs

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Limited edition Bored Ape themed M&Ms, developed in partnership with KINGSHIP and M&Ms, sold out quickly. United Talent Agency announced it is representing multiple celebrity NFT lines. And Bitcoin and Ethereum values remain unchanged.

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