Procter & Gamble Takes Olympic Gold With ‘Love Over Bias’
The core principal that drives Greenwich Melts is marketing to melt the heart. It sounds obvious, but the idea is
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Advertising
Advertising in print, television and radio.
HoneyBaked Ham Captures Holiday Season
An advertiser’s goal is to create ads that resonate with the audience in a positive way. According to responses from
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How Many Times Can Dove Make the Same Mistake?
Earlier this month, Dove released a 3-second advertisement for body wash on its Facebook page. The video clip began with
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Why Marketing Needs Credible Journalism to Survive
The relationship between marketing and journalism in the United States dates back to 1704. According to Ad Age, the first
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‘Fearless Girl’ and Burger King Are Early Winners at Cannes Lions International Festival of Creativity
The 64th Cannes Lions International Festival of Creativity is underway in France, awarding the brightest and most creative advertising, marketing
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Spider-Man Spins Sticky Web for Marketers
Marketing around the new Spider-Man movie has reached a fever pitch. Since the announcement of the film in April, brands
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New Standards Will Lead to Changes for Autoplay and Pop-up Ads
Pop-up ads and autoplay videos are a commonplace fact of life for Internet users. They can range from mildly annoying
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Greenwich International Film Festival Receives GIFFT
The third annual Greenwich International Film Festival (GIFF) generated quite a buzz this weekend. While this year’s entries were certainly noteworthy,
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Television Viewers Use Social Media to Influence Networks
In 2017, watching television is a participatory event. Whether watching their favorite drama, news broadcast, late night show or live
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Three Emerging Marketing Trends to Consider
Three emerging marketing trends appeared in the news this week. Twitter highlighted brand engagement, Oracle displayed an appetite for ad tech, and Google showed mobile
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